Wayfinding
Design Research
Worked with the Brand Activation Team at a global architecture firm to design and implement environmental graphics, wayfinding signage, and experiential installations.
More information available during an interview.
SoFi Stadium
Inglewood, CA
- Contributed to an updated wayfinding signage system- Incorporated client feedback
- Prepared designs for final production
Cal Poly State University
San Luis Obispo, CA
- Led development of an environmental wall graphic- Concept through final mockups
- Adapted the design with project and presentation standards
Houston Convention Center
Houston, TX
Produced 10 user personas through a human-centered design approach. Conducted interviews and analyzed visitor data to create representative audience profiles.
User Personas
Translated visitor behaviors, pain points, and navigation habits into actionable priorities for wayfinding and digital touchpoints.
Representative persona shown, one of 10 developed across key visitor groups to capture a range of goals, behaviors, and navigation needs.
Highmark Stadium
Orchard Park, NY
Designed parking signage layouts aligned with U.S. DOT standards, incorporating client feedback through final production.
Barclays Center
Brooklyn, NY
Designed an elevator cover graphic, applying existing brand guidelines and preparing final dimensions for installation.
Pictograms
Developed 10 representative pictograms for a confidential project, from research and concept development through final artwork.